081Video & Cinematic Advertising
/zoom
The Transformation
Move the viewer visually closer to or farther from the subject.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
Explore the codes
120 approved codes across 6 categories. Every button copies only the exact slash code.
What you'll need for this category
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
Showing 20 of 120 codes
082Video & Cinematic Advertising
/zoomin
The Transformation
Move the camera closer to the featured product or subject.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
083Video & Cinematic Advertising
/zoomout
The Transformation
Pull the camera view outward to reveal the surrounding scene.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
084Video & Cinematic Advertising
/dollyin
The Transformation
Move the camera physically forward toward the featured subject.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
085Video & Cinematic Advertising
/dollyout
The Transformation
Move the camera backward while keeping the subject in view.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
086Video & Cinematic Advertising
/orbit
The Transformation
Circle the subject with a smooth traveling camera move.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
087Video & Cinematic Advertising
/orbit360
The Transformation
Circle all the way around the subject in a 360-degree move.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
088Video & Cinematic Advertising
/dronefly
The Transformation
Use a moving aerial perspective over the brand scene.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
089Video & Cinematic Advertising
/droneorbit
The Transformation
Circle a focal subject from an aerial drone-like viewpoint.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
090Video & Cinematic Advertising
/tracking
The Transformation
Follow the featured subject with camera movement matching its path.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
091Video & Cinematic Advertising
/follow
The Transformation
Keep the featured subject in frame while it moves through the scene.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
092Video & Cinematic Advertising
/handheld
The Transformation
Give the clip a natural handheld-camera feeling.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
093Video & Cinematic Advertising
/steadicam
The Transformation
Create smooth stabilized camera movement around the subject.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
094Video & Cinematic Advertising
/slowmo
The Transformation
Slow down the action to emphasize a dramatic product moment.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
095Video & Cinematic Advertising
/timelapse
The Transformation
Compress an extended scene into rapid visual progression.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
096Video & Cinematic Advertising
/hyperlapse
The Transformation
Combine time compression with camera movement through the setting.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
097Video & Cinematic Advertising
/speedramp
The Transformation
Transition between slow and fast motion for impact.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
098Video & Cinematic Advertising
/rackfocus
The Transformation
Shift focus between foreground and background subjects.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
099Video & Cinematic Advertising
/whip-pan
The Transformation
Swing the camera rapidly sideways to create dynamic movement.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.
100Video & Cinematic Advertising
/bullet-time
The Transformation
Create the impression of action frozen while the viewing angle moves.
What You'll Need
Prepare the source image or video scene. Use a video-capable tool for actual camera motion.